Digital Products – Why You Should Sell them!

Since you’re selling online, then digital products are the most obvious products to sell.

Customers get them instantly.

This is a great advantage. No matter what time of night or day, customers can get the products they want, and fast. Even if they have a quite slow internet access, they can still download large files of several megabytes. However, any text documents, such as ebooks, are usually only in kilobytes or small numbers of megabytes. So, an ebook, say, is indeed instant, onto their computer.

Now, this speed allows for much more flexibility in upselling and cross-selling. For example, your customer orders a $27 ebook. Before they get to the payment page, you could immediately offer an upsell, say to $37, with an audio, which they can listen to on their MP3, of the ebook read by you.

Digital products are cheap  to produce.

In effect, there are no overheads to a digital business, unless you  move into your own offices away from home. Plus, you already have computer and internet connection costs anyway.

If you’re creating a text product, you can get OpenOffice(TM) free and use their text tool, just like Word(TM). Then you can create a PDF in the same system. It’s costing you time and energy but no money. The only possible cost would be if you wanted graphics in a website header and the ebook.

Digital products can be extended off-line.

Suppose you have an ebook to sell. You could convert this in many ways to audio on disc, video on disc, bonus chapters, lists of resources, or website examples if you’re passing on the resell rights.

The discs can then be sold as off-line, physical products for more money. In fact, customers could have immediate download and physical products or a choice between them.
 
Don’t forget email…

Almost all the above can be done via email, plus running memberships.

Join GoldVaultZine for your free ecourse and the ezine that’s (almost) a continuous ecourse itself! You’ll think I should be charging for this! Click the link or sign-up on the right! Thanks!

Related Posts:

• How Physical Products Can Make You Money
• There’s a lot to do!