The definition of an ezine has probably changed over recent times. It used to mean sending out quite a formally structured newsletter publication with separate sections for articles, FAQ and ads. Some are still used. But now it’s much less structured and can consist just of articles or even recommendations of products.
1 Build your list. The top reason for having an ezine is to build your list by offering subscribers valuable information. By doing this you’re able then to make offers as well as give help.
2 Your other sites. You can refer subscribers out from the ezine to your other sites and products. You can keep them in touch with what developments are taking place in your business. In other words, you’re gaining at least their tacit involvement in what you’re doing. In that way, you’re building relationships for long-term customer support of your business.
3 Ask them. A list through your ezine gives you a sounding board of what people in internet marketing want in their products. Once you know that, you can go off and create that product, so you know when you offer it that people genuinely will want to purchase it.
4 Link with a membership. If you set up a membership site too, it’s more likely that people on your list who have stayed with you over a period of time will be willing to join. By running both, you can begin to build up a community of your own based round your products and services.
Join GoldVaultZine for your free ecourse and the ezine that’s (almost) a continuous ecourse itself! You’ll think I should be charging for this! Click the link or sign-up on the right! Thanks!
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