Free reports written by you can be used, not only to advertise your products with links, but to build your list. You give the free report away in exchange for the visitor’s email address. If it’s your report then it’s unique to you.
1 Unique or original. The visitors can be told it’s unique or original to yourself, so they won’t find it anywhere else(but see below). You could make it exclusive to people who sign up. People like exclusivity and will be curious as to what makes it different. That is, your style, tone and ideas.
2 Short. You can tell them it’s a report, not an ebook. It’s short enough to read quickly even though it’s got valuable information in it. Make it anywhere from five to twenty-five pages long. If they don’t like it, though you tell them they will, they won’t have spent much time reading it.
3 Presell. Use it as a preselling tool to tell them about or recommend your other products. Once they’re on your list you want to keep them. So not only does the report need to be of good quality, you then need to be able to lead them to the rest of your business.
4 Go viral. Now, instead of leaving it to their own use, you can give them rights to pass on the report to build their own list or whatever. That’s an advantage in itself because you’ve given them a product, albeit a free one. But you can also give resell rights if you want.
The idea is that the more it’s passed around, the more your links will be seen and maybe clicked. In addition, you could allow them to rebrand the report with some of their links. You’d have to have a branding system to let them do this. If you do this, of course, you can’t say they won’t find it anywhere else.
Join GoldVaultZine for your free ecourse and the ezine that’s (almost) a continuous ecourse itself! You’ll think I should be charging for this! Click the link or sign-up on the right! Thanks!
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