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Here’s how it works.
1 A giveaway event is where someone, together with others usually, sets up a site which gives away products. Those products are provided by themselves as well as others. Those others are marketers who set up their own squeeze and/or download page for their own product in the giveaway.
When a visitor chooses their product, they’re taken to that product’s download page. But before they download it they have to give their email address. In this way marketers who have donated products to the giveaway build their own lists.
2 Each person who has joined the giveaway to build their list, promotes the giveaway to their own list. Say, twenty people donate gifts, including the initiators of it, and they all have one thousand on their list. That’s twenty thousand people that the event is being promoted to. Of course, many marketers will have much bigger lists than one thousand. You can see how lists can be built very fast.
3 Organise your own. It’s much better if you initiate the giveaway and get others to join in. You’re at the top of the situation then and get most benefit. That’s because marketers usually pay the owner of the giveaway to join. Also, everyone who wants to download a gift has to give their email address to the owner, which is usually for updates.
4 One drawback. The people you get on your list may not be the best subscribers. They were after free products. They weren’t looking to buy. It’s best to have buyers on your list, even if it’s smaller, because those are the ones who are going to buy your products. The others may simply be along for the ride or only want more free gifts.
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