The most obvious use of having a joint venture is to make more sales than if you’d been selling by yourself. This is particularly the case if the other person has a much bigger list than yours.
1 More sales. You can make more sales but it’s unlikely you’ll be able to do so with a large list owner since they won’t be willing to only have access to your smaller list in return. On the other hand if you can convince the other person that you have a very high percentage of buyers on your list, and especially buyers of higher priced products, then a smaller list could probably be overcome.
2 Ad swaps. These are the easiest way to get a joint venture partner. There are sites where they list people looking to do ad swaps. You’ll probably need a list of at least a thousand to make it viable. Also, look for other marketers who have lists about the same size as yours. Then as you build your list through the ad swapping, you can move on to other marketers with larger lists.
3 The letter. If you’re looking beyond ad swap sites to more significant marketers you have to remember they get lots of emails every day. Many of these might just be deleted. If you want to offer a joint venture your email subject line needs to stand out to get them to open it in the first place. Then you need to be able to give the benefits the marketer will get by joint venturing with you.
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[...] This post was mentioned on Twitter by Joe Fuller. Joe Fuller said: New blog post: Joint Ventures And Their Uses http://www.internetmarketingtrue.com/2010/joint-ventures-and-their-uses/ [...]
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