How many videos can a person watch… and learn what?!
Yes, there are some great videos and sets of videos on internet marketing topics.
But why do so many:
- take so long to get to the point. There’s still so much of the old psychological “trick” : “But before I tell you about that…”
- start by telling the marketer’s life-story – for about 10 minutes
- take an age to make the simplest point, e.g you’ll need hosting. I know many people may still not realise the significance of hosting (I certainly didn’t used to when I first came across the fact). But usually really nothing is said about it, except you need it – another several minutes filled
- go on and on, trying to explain something in garbled language: “like…er..well”, and usually ending with something like: “I can’t think of a real good example at the moment but…er…you know…you get what I mean”.
OK, I could go on. And, no , I haven’t made one – so you could shoot me down on that one! But, in my experience as watcher, the points remain valid.
Of course, there are some excellent video makers and explainers, e.g. Frank Kern is clear and entertaining in most of his work. There are plenty of others I’ve come across in short bursts.
My biggest problem with them is they take up too much time, mainly because I have to sit through them – unlike a text, where I can easily flip back and forth. Indeed, the presenter will often say you have to sit through to the end to get the real value. 30 minutes later you’re still waiting. Of course, it was extremely interesting, enlightening and useful to my business to know he (usually he) started off as an ice-cream salesman… and then…:) You get the idea.
I know videos are massive in marketing at the moment – but I’m not sure everyone is cut out for them, nor that watchers like me are really getting much useful information from them.
Complaint over! 
0 comments ↓
There are no comments yet...Kick things off by filling out the form below.
Leave a Comment