Product Or List – Which Is Preferable?

Most people start internet marketing by being desperate to create a product, or at least have a product to sell. Why? Because their main view is that they’ve committed to internet marketing to make money. You make money, they think, by selling a product.

There’s also usually a vague feeling about setting up their own business, so it’s best to have their own product. Or start an affiliate marketing business which is where even more people make the mistake of not getting the visitor’s email address.

This is a mistake as a first principle.

You need a list first. Imagine you create that first product, put it on your website and even get some traffic to it. You even make some sales. But what happens to that customer of yours? They take the product and you never see them again.

That means that you have to keep generating potential customers for every sale. Suppose you sell one product for every 100 visitors. To sell ten products you’d have to generate one thousand unique visitors. In fact, you’d be forever driving traffic.

Imagine the other scenario. You set up a squeeze page with a valuable free gift. You drive the same traffic to that. Say you still only get ten sign ups from your one thousand visitors. But those sign ups are on your list,they haven’t disappeared. So you can sell to them repeatedly. By this, the list is much more preferable and it only takes the same amount of work to get the traffic.

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