Systems – The Core of Your Online Business

Systems can run repeatedly, again and again, and  produce the results you want.

Let’s take a system in the form of a funnel as an example.

A funnel is where you start with a first product which is cheap or free. Preferably, it’s of high value in terms of content or use, and in terms of its normal price.

You offer this on a squeeze page. Thus, the visitor’s email address is gained.

You can then give another offer as a One Time Offer (OTO) immediately after the sign up, or give an offer in an email message or both.

If they buy this offer you then offer a higher priced product.

If a customer buys this offer, they can then start to be offered higher ticket products, eventually moving to high ticket products of hundreds of dollars.

As customers go down the funnel, less and less will buy the products as they get higher and higher priced. That’s why conversions must be as high as possible at each stage. Also, that’s why it’s called a funnel, because it’s wide at the entry point, where many people will take up a free or very cheap product, but gets narrower at the end as fewer people buy.

Now, this is a system which can be left almost to run itself once everything is working successfully.

As said, once tested to produce the best results, it almost guarantees profits. Also, it’s repeatable: you could set various funnels or variations of a single funnel.

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