In an autoresponder routine with only your ezine going out regularly? Get out of that routine with some of these ideas for doing things differently.

1. Send out back issues of your ezine archives by your autoresponder instead of having all your archives online. This will give your subscribers and website visitors easy access to them and gives a chance to put in graphics, audio and video and other components all put into pdf files for fast, convenient download.

2. You can help your subscribers with tech issues and publish your whole website. Save it in a pdf file, and put it into an autoresponder. Sometimes visitors don’t have enough time read all of your site or they lose their internet connection or time online. So this way, they could print it out and read it offline.

3. You could offer your ebook in an autoresponder. Often your visitors won’t be able or have time to download it or have the software to read it right anyway, so this way they can take it as is.

4. For a handy, and good legal move, you could include the terms and conditions to buying transactions and load them into an autoresponder that is triggered with each purchase. This could include return policies, purchases, refunds and so on.

5 Use the Broadcast tool to send out surprise gifts which are offset from your autoresponder sequence. You could also use it to keep subscribers up to date in a live and timely way concerning special new developments in your business.

Join GoldVaultZine for your free ecourse and the ezine that’s (almost) a continuous ecourse itself! You’ll think I should be charging for this! Click the link or sign-up on the right! Thanks!

The internet marketing tool you must have is an autoresponder. You can either pay a monthly fee for accessing one or run a script on your own computer. Aweber and GetResponse can ensure your emails and newsletter get delivered because of their relationship with ISPs. Others may now claim this too.

There are 5 benefits for you of using an autoresponder.

Firstly, you can run your own newsletter or ezine on a regular basis. This will allow you to build up a relationship with your subscribers, give them valuable information to help them, and make them offers which they might not normally see.

Secondly, as its name suggests, it automatically responds when asked, so that if someone signs up for your ezine by filling in a form and clicking the submit button, it can start to send  messages at set times, and starting immediately. As with the ezine you can have done the work once, set up your messages and their times, and it’s all automated.

Thirdly, it can ensure that your subscribers really are interested in what you’ll send them and that they have a reliable email address. This is done by double opt-in. They opt in once by filling in the form and pressing submit, and they confirm they want to opt in by clicking the link in the confirmation email they receive as their first contact.

Fourthly, you’re able to use a broadcast to all of your subscribers or a section of them. You could send your ezine this way too. This means that if you have a special announcement, for example, for all subscribers, including those not ezine subscribers, you can reach everybody. Or the announcement might be just for particular types of subscribers, such non-ezine subscribers.

Fifthly, if you were just starting your business and couldn’t yet set up the download of products, such as ebooks, you could attach them to an email instead. This still allows you to make offers or send freebies.

So, besides hosting for a landing page or a blog, you only need the key internet marketing tool, an autoresponder.