A squeeze page is used for collecting visitor’s email addresses in exchange for a free gift. If you drive your traffic there you are able to build your list and so make offers to subscribers over and over again. But you need to make sure your squeeze page has certain elements in order to get people to sign up.

1 Free gift. This should not be any old Private Label Product you’ve found and thought would do the job. It won’t. This gift will be the first product, hopefully of many, they get from you. So you want to make a good first impression and have it as an indication of the excellent products they’ll be able to get from you.

Not only that. They’re signing up for your ezine. If the gift is poor, this might put a shadow of poor expectation over your ezine content. The gift is in fact the introduction to your whole business which should follow through from it.

2 Be professional. Although you’re not selling anything in the usual sense on the squeeze page, you are selling the gift and ezine. So treat the page as a sales page where you have to persuade them to sign up and then urge them to do so. Persuade with your list of benefits. Urge them when you get to the form, before and after it. You will have seen pages where graphics are used too, to make the sign up action obvious.

3 No links. There should be nothing to distract them from getting to the action of the sign up. You will need a disclaimer link, or have it at the bottom of the page. But that’s all.

4 Emphasise benefits. Put the stress on the benefits they’ll get from your free gift. Have the bullet pointed benefits but also mention them, or the main one, before and after, too.

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Although it is best if you write your own material, such as articles, Private Label Rights or PLR materials can be used sometimes if they’re of good enough quality. The problem is that so much of it isn’t of decent quality, even in the writing of English, so you have to choose very carefully.

Post or submit it. If it is of good quality you could post it onto your blog or submit it to article directories. However, remember that lots of other people might have the exact same article. Therefore, there could be a problem with duplicate content on one site and also getting enough traffic from it through search results.

Rewrite it. You can change the writing completely to make it your own article. You have to change it enough so that it probably wouldn’t be recognised from the original. This can be just as onerous a task as writing a completely new article from scratch. It isn’t necessarily an easier method.

Use different formats. A variation on simply rewriting it once, is to use a variety of ways of presenting the material. For example, you could change it into a How-to article, a FAQ set of questions and answers or a ten-best list. It does give readers a different way of accessing the information for better understanding.

Use on forums. You could use it or some of the material on forums or answer sites. If it’s good enough you could use it to start discussions, especially if it raises questions.

Use as a free gift. If you put some articles together in a coherent way, you could have a report to give away for sign ups to your ezine or you could use them in the ezine itself.

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