If you're new here, you may want to subscribe to my RSS feed. Thanks for visiting!

People will spend an age (or totally the opposite and just jump in) getting  domain names for their websites, without thinking about their internet marketing promotion needs.

And without considering their own name to brand their business.

When’s the best time to use your own name?

If you have a central site for your business – a central reference point – you could use your own name there. So, you’re using your name as a branding name for everything that comes under that site, including all your other sites.

But your business and product domain names are probably not the best places to use your own name.

In these, you want to suggest the qualities of your business and products. For example, use the word “super”, perhaps, to suggest their superiority. That is you want a term or word that brands your products, suggesting their uniqueness or clear difference to other products.

So, probably the best domain name to use your own name in is your blog.

Why?

Firstly,  a blog is more personal than static websites.

It’s also more responsive to visitors and customers, through comments and replies.

Really, the whole purpose of the blog format is to be much more flexible in its organization, and to be closer to its visitors.

Therefore, if the whole domain name is your name, it increases these qualities – as if visitors are dealing with a more private situation, which it really could be, of course, if you lock some pages for members only.

Secondly, you’re associating your name with your products – visitors don’t always see a tie-in, especially at first. After all, your products are on other websites – and you’re here talking quite personally to them.

Thirdly, you then have a double effect, with links from product or other pages to your blog, while the blog refers back to products in the context of an article. And in addition, your name is linked via the blog.

This all makes your internet marketing promotion more powerful, just by using your own name.

So, why isn’t my blog named after me?  Well, I wanted this blog have a clear angle on IM, as I said in my first post and as with the example, so far, on report writing.

However, the points I give earlier I think are still valid if you’re just starting up.

Please Share This and Tweet. Thanks!