There are three different types of structure in your business organisation.

1 There’s the overall structure of administration, management and leadership.

Administration is keeping your stuff organised in the most effective way so that it’s easily usable and easily accessible.  So, for example, how you order your files on your computer.

Management is making decisions about how to organise the business and what actions to take. It’s a hands-on daily activity.

Leadership is setting the vision and purpose of your business. What sort of business and where do you want it to get to?

2 Closely linked with the above structure is the structure of your business working patterns.

In a digital online business, there’s actually producing stuff, then assessing it, then having others (or still yourself!) overseeing that assessment, then publishing the product, then promoting it, and then, hopefully, collecting money and keeping finances in order.

3 There’s also the structure through time of  daily, weekly, etc. work patterns for you and your business.

For you, there are blocks of time for generating ideas, product creation, checking emails, communicating with customers and so on.

But there’s also time structure for your business as such. For example, if you have a yearly plan, when will you be publishing new products, how often? Or what types of marketing  might you focus on at different times of the year?

It’s alright having big ideas for your business and being as organised as you can be but without such larger over-arching structures in place as part of that organisation your business may lack direction and effectiveness.

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Yes, you can make money on the net, but you need to take it one day at a time. It cannot be done by sticking up a website on the internet, doing a litle bit of advertising – and hoping for the best. That won’t work, no matter what the sales page said that you bought from.

Internet marketing is something that takes time to learn and if you don’t give it time, then your Internet marketing career could be very short lived indeed.

Preparation is a key in internet marketing. Most people think that you can just jump online without knowing anything and be a big success. Now it does happen sometimes, but it’s a rare occurrence. People who have instant success many times never see it again and that is why preparation is the key if you want a long-term paying business. When you are fully prepared for success you have a much better grasp of what’s needed. For example, what if you had a sudden success, thousands of people coming to your site wanting to buy (or what if you built up to this). Could you and your systems you’d set up, deal with it? You won’t if you haven’t prepared before you even upload a website.

The right tools are an absolute necessity. These include good hosting, an autoresponder and preferably an HTML editor . The autoresponder is probably one of the most important things that you will need. An autoresponder sends automatic messages to your customers, so it gives you more time and helps you to work more effectively. If you have nothing else you should have a good autoresponder to communicate with your lists and to make offers. A tracking tool would also be useful to at least track clicks on your links – otherwise you won’t know which are your most popular offers.

Persistence is vital. Without the right attitude, it’s almost guaranteed you won’t last very long. Strange to say, but anybody can put up a money-making type site. This could be their own or one they’ve bought. It may make some money or it may not. The question is: what do you do then? If you’ve bought into this type of site, then lots of other people will have it too – and they’re your competition, all with the same site. So, why should anybody buy from you especially? If you put it up yourself, you’ll need to test what works best on it. You may get some traffic but are they buying? You’ve hardly even started to scratch the surface of how to make money on the net.

Being organised will make or break your business. You could have done all the above, even well beyond the basics. But if you (and therefore usually your business processes) are disorganised you will stumble in no time. How will you organise: your autoresponder? the materials on your computer? how you collect payments? respond to a request or complaint? You must have processes in place, preferably automated as much as possible, so you’re not forever behind yourself.

Sign up on the right to get more in-depth information in my free and original ecourse.

It could just save you a lot of hassle and start you off in the right way to your own business, not just trying to put up a money-making site.

Thanks!

This is my first post and it’s about a mistake! LOL

If you see my page on Warts And All – Why I’m Writing This Blog you’ll see I joined Twittollower the day before I wrote this post.

So, for about 24 hours it’s been working great!

However, simply joining caused me (and still is) quite a serious problem. It’s all my own fault!

What is this problem? Two things:

1 Not listening/reading carefully enough on the site

2 And this is the big one: not being prepared enough before taking the next step!

You see, when you join Twittollower, you create a new account in Twitter first, then you formally join (after paying) Twittollower. In my eagerness, what I didn’t realise was their system starts immediately getting you followers. I thought I would start it off when ready – I jumped in quickly because the first 200 paid the minimum subscription.

And it wasn’t until I checked the email account I’d used that I saw what was happening. I had 150 followers from a standing start!

The trouble was, if they clicked through to this blog or joined GoldVaultZine (as you can see with your own eyes on the day I posted this!) they hadn’t been set up ready to go!

In one sense I was prepared – I’d created materials, thought most things through, mindmapped and so on. But I wasn’t at the point to receive traffic. This could be a disastrous start, especially on Twitter – there’s nothing to see! It’s a waste of time!

I’d been led to an unprepared situation by my lack of attention.

Now, you might say – well ok, but what’s the big panic, you may as well chill out – after all I’ve started now haven’t I? Yes, but not on my terms, which is important for how the business will run and develop.

Really, being prepared is a big and fundamental issue!

Imagine, if you suddenly have a rush of thousands of visitors could you, your business and your system cope?

This is why this is irritating because I knew about this and was getting fully prepared, in fact, almost there. And it could have been a massive mistake.

You, your business and your system must be prepared to deal with mass situations – after all, isn’t that the sort of traffic, subscribers, customers we all want?