A squeeze page is used for collecting visitor’s email addresses in exchange for a free gift. If you drive your traffic there you are able to build your list and so make offers to subscribers over and over again. But you need to make sure your squeeze page has certain elements in order to get people to sign up.

1 Free gift. This should not be any old Private Label Product you’ve found and thought would do the job. It won’t. This gift will be the first product, hopefully of many, they get from you. So you want to make a good first impression and have it as an indication of the excellent products they’ll be able to get from you.

Not only that. They’re signing up for your ezine. If the gift is poor, this might put a shadow of poor expectation over your ezine content. The gift is in fact the introduction to your whole business which should follow through from it.

2 Be professional. Although you’re not selling anything in the usual sense on the squeeze page, you are selling the gift and ezine. So treat the page as a sales page where you have to persuade them to sign up and then urge them to do so. Persuade with your list of benefits. Urge them when you get to the form, before and after it. You will have seen pages where graphics are used too, to make the sign up action obvious.

3 No links. There should be nothing to distract them from getting to the action of the sign up. You will need a disclaimer link, or have it at the bottom of the page. But that’s all.

4 Emphasise benefits. Put the stress on the benefits they’ll get from your free gift. Have the bullet pointed benefits but also mention them, or the main one, before and after, too.

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No matter what kind of main site you have, you’ll probably need at least one squeeze page in order to get the email address of the visitor.

Therefore, there must be no distractions or links away to other sites. You can still find squeeze pages where the creator just could not resist the temptation to add a link, usually at the very end or in the footer, to another site of theirs. This is misguided thinking – and poor marketing. If the visitor finds the link interesting, which is the whole purpose of a link in order to get clicked, then you’ve probably lost a potential subscriber, and thus customer, forever.

You need a strong headline which will immediately attract a visitor’s attention and stimulate their curiosity.  You could also have a tagline just above the headline. If you’re giving an ebook away on traffic generation, you could have something like: Still only getting a dribble of visitors to your sales site…?

The main headline could be something like: “Who Else Wants Find Out Everything They Need To Know About Driving Massive Traffic To Their Website?” – in quote marks.

You could then follow this with a personal kind of statement about the significance of the ebook. Maybe: “When you download and read this ebook you’ll discover secrets to getting traffic you never even imagined!” – in quote marks.

Beneath that, something like: Here’s some of what you’ll find out when you read my ebook. Then list the benefits in bullet points below that.

Of course, you only give benefits that readers really will find in the ebook. Getting them interested is OK but not exaggerating to such an extent that it just isn’t in the ebook at all.

Have a form strategically placed, urge them to sign up and tell them exactly what to do. Don’t confuse them – just keep it simple and clear.

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